Brío Soul

O V E R V I E W

Empowering diverse communities of artists worldwide

Brío Soul is a sustainable fashion brand that features art from artists worldwide. The brand’s mission is to inspire artists to pursue their dreams and ignite their passion through art.

As the UX & Marketing Strategist, I strategized the rebranding of the entire company, working cross-functionally with the marketing team and stakeholders. I designed the brand guidelines to create consistent designs and brand messaging across social media platforms (Instagram and Facebook) and the website.

I collaborated with the developer to ensure that the web pages were accessible and that the user flow for each task was intuitive and met the customer’s expectations.

I designed customer-facing materials, including product tags and social media posts, strategizing the integration of email sign-ups on the website, designing the layout of the emails, and website copywriting.